Weekly homework assignments for "Marketing Management in China"

Homework forThursday, September 17: Google/Yahoo in China case

Join a presentation team
Read the Google/Yahoo in China case material
Do some ‚sight-seeing‘:
- Carrefour / Wal-Mart / Jusco / Metro / Li Qun
- Adidas / Li-Ning / Nike
- KFC / Pizza-Hut
Check out the stores for products from these companies:
- Haier, Hisense, …
Visit a post office and inquire express mail fees
Establish an Internet connection for your PC/notebook (and don’t get desperate)
Make a Chinese ‘friend’
Print plenty of business cards
Visit some fairs (or make plans to do so)

(1st part): read the case material about this case, as there might be a pop quiz on Thursday.
(2nd part): review last week's lecture slides (copies can be downloaded here)
(3rt part): visit some sports shops and find out their mode of ownership (franchise, company-owned, ...)
- Li-Ning, e.g. in
  - Taidong (台东) shopping district: many lower-scale stores
  - Nanjing South Rd 南京南路(ca. 200 m north of Carrefour, opposite street side): upper scale store
- Nike, e.g. in
  - Taidong (台东) shopping district: many lower-scale stores
  - Jusco (2nd floor): upper scale store
  - Mykal (4th floor): upper scale store
- Adidas, e.g. in
  - Taidong (台东)shopping district: many lower-scale stores
  - Jusco (2nd floor): upper scale store
  - Mykal (4th floor): upper scale store
- At least one lower-segment domestic brand (e.g. 361°, Antax, Doublestar, Pepsi, ...)
  - Taidong (台东) shopping district: plenty of stores
  - Licun (around Licun Square 李村广场)

Read the Carrefour/Walmart in China case material --> quiz
Visit some stores, in particular:
- Carrefour / Wal-Mart / Jusco / Metro / Li Qun

Read the case material for FedEx/UPS in China --> quiz
(1st part): visit a post office and inquire about sending an express mail letter and package to (i) Shanghai, (ii) Paris, (iii) New York
- What are the costs?
- What is the delivery time?
- Which providers can you choose from?
Find out, how to send an express mail letter and package to (i) Shanghai, (ii) Paris, (iii) New York via EMS and FedEx or UPS
- What are the costs?
- What is the delivery time?
- Which providers can you choose from?
- Where to send it from (post-office or local branch of respective courier service or from your home/office)?
What about customs clearance?
- Who will have to do clearance: sender or receiver?
- Is it possible to relieve the receiver from doing custom clearance, and if so, how?

Review the week-7 presentation slides --> quiz
If you have not yet done so, send me an e-mail from the QQ and/or Yahoo.CN account that you registered as a homework assignment?
Read the Newsweek article "Everything you know about China is wrong" and bring it to class for a classroom discussion in week 8 or week 9.