Weekly homework assignments for "Marketing Management in China"
Homework forThursday, September 17: Google/Yahoo in China case
- Join a presentation team
- Read the Google/Yahoo in China case material
- Do some ‚sight-seeing‘:
- Carrefour / Wal-Mart / Jusco / Metro / Li Qun
- Adidas / Li-Ning / Nike
- KFC / Pizza-Hut
- Check out the stores for products from these companies:
- Visit a post office and inquire express mail fees
- Establish an Internet connection for your PC/notebook (and don’t get desperate)
- Make a Chinese ‘friend’
- Print plenty of business cards
- Visit some fairs (or make plans to do so)
Homework forThursday, September 24: Yum! Brands case
- Join a presentation team
- Repeat Google/Yahoo/Baidu case --> quiz
- Visit KFC and Pizza-Hut outlets and observe
- Get a QQ account and a Yahoo.CN e-mail account (due: October 15).
Homework forThursday, October 15: Li-Ning case
- (1st part): read the case material about this case, as there might be a pop quiz on Thursday.
- (2nd part): review last week's lecture slides (copies can be downloaded here)
- (3rt part): visit some sports shops and find out their mode of ownership (franchise, company-owned, ...)
- Li-Ning, e.g. in
- Taidong (台东) shopping district: many lower-scale stores
- Nanjing South Rd 南京南路(ca. 200 m north of Carrefour, opposite street side): upper scale store
- Nike, e.g. in
- Taidong (台东) shopping district: many lower-scale stores
- Jusco (2nd floor): upper scale store
- Mykal (4th floor): upper scale store
- Adidas, e.g. in
- Taidong (台东)shopping district: many lower-scale stores
- Jusco (2nd floor): upper scale store
- Mykal (4th floor): upper scale store
- At least one lower-segment domestic brand (e.g. 361°, Antax, Doublestar, Pepsi, ...)
- Taidong (台东) shopping district: plenty of stores
- Licun (around Licun Square 李村广场)
Homework forThursday, October 29: Carrefour/Walmart in China case
- Read the Carrefour/Walmart in China case material --> quiz
- Visit some stores, in particular:
- Carrefour / Wal-Mart / Jusco / Metro / Li Qun
Homework forThursday, November 5: FedEx/UPS in China case
- Read the case material for FedEx/UPS in China --> quiz
- (1st part): visit a post office and inquire about
sending an express mail letter and package to (i) Shanghai, (ii) Paris, (iii) New York
- What are the costs?
- What is the delivery time?
- Which providers can you choose from?
- Find out, how to send an express mail letter and package to (i) Shanghai, (ii) Paris, (iii) New York via EMS and FedEx or UPS
- What are the costs?
- What is the delivery time?
- Which providers can you choose from?
- Where to send it from (post-office or local branch of respective courier service or from your home/office)?
- What about customs clearance?
- Who will have to do clearance: sender or receiver?
- Is it possible to relieve the receiver from doing custom clearance, and if so, how?
Homework Wednesday, November 18: Market Entry & Market Research in China
- Review the week-7 presentation slides --> quiz
- If you have not yet done so, send me an e-mail from the QQ and/or Yahoo.CN account that you registered as a homework assignment?
- Read the Newsweek article "Everything you know about China is wrong" and bring it to class for a classroom discussion in week 8 or week 9.
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